Agroindustry

About Agroindustry Japan has a severe shortage of arable land, covering only 11.7% of Japan’s total territory. The country’s self-sufficiency rate currently stands at 39%. The Ministry of Agriculture, Forestry and Fisheries is the main public player concerned with agricultural issues.

 

Agricultural Technology

By 2020, most farmers in Japan will be over the age of 70, according to a report by the Ministry of Agriculture, Forestry and Fisheries. This is primarily because fewer and fewer young people want to inherit their parents’ farms. [1] This trend means that there is high demand for machines to both improve current farming practices (by means of robotics and robotic suits) and to develop new farming methods through the use of cloud computing and automated machinery. Young, tech-savvy farmers are also finding new ways to make the industry more profitable and attractive.

 

Organic Produce

The Japanese organic food market, worth around $1.3-1.4 billion in 2010, is relatively low compared to global levels. However, given the growing food concerns and the size of the food market in Japan, this organic market has a very high growth potential. According to the “Japan Organic Market Report 2010-2011”, demand for organic products, though moderate, is steadily increasing. The Ministry of Agriculture, Forests and Fisheries (MAFF) confirmed that trend as it reported that the organic food market had grown by 0.14% in 2011.

 

Reference: EU BUSINESS IN JAPAN